Verizon vs. Sprint

In the ever competitive world of technology, cell phone carriers are known for duking it out for customers. Sprint just stole former Verizon spokesperson Paul Marcarelli as their own new spokesperson. Not only is it a victory (think “delicious backstabbing” as our source puts it) for Sprint, but it is a personal vindication for Marcarelli – who according to him – was ill-treated by his former employer. The jabs are obvious, but that’s what makes it so shockingly fun – no subtle competitiveness here.

Watch the spot and read more about the experiences of Marcarelli as spokesperson: http://www.adweek.com/adfreak/verizons-old-pitchman-paul-marcarelli-switches-sprint-delicious-bit-backstabbing-171836