The Brave Cut

Nowadays, any sort of awareness raising takes to social media. Whether or not it is a success (think the ALS Ice Bucket Challenge) or not can often depend on who picks it up and makes it go viral. For cancer patients in Romania, they ended up on the viral end of a campaign – and the results are beautiful. Perhaps the  most noticeable side affect of cancer treatment is hair loss – and in Romania, there has been little to no awareness about donating hair for wigs. Instead of asking women to chop of all their hair, a new trend was developed around creating awareness that had the dual function of having hair donated and creating a symbol of unity – much like a pink ribbon would here in the US.

Learn more about the “Brave Cut,” and be inspired: http://www.adweek.com/adfreak/mccann-came-haircut-fights-cancer-remarkable-campaign-171859