The Unlimited Athlete

The Rio Olympics are underway and despite controversy and unfolding drama, the athleticism and determination being displayed are extraordinary (as one would expect from Olympic level athletes!) Nike’s new spot keys in on the talent and hard work necessary to reach that level – complete with the classic voiceover outlining those characteristics. It gets fun after about a minute when the athletes take over the spot from the usually “omniscient” narrator and prove their “unlimited” nature.

Plus, a host of celebrity cameos is always fun to watch.

Watch the spots here: http://www.adweek.com/adfreak/voiceover-narrator-totally-loses-control-awesome-nike-ad-olympics-172829