Viewability
Viewability is a curious and divisive topic. If your ads have 100% viewability, that is good, right – you have achieved something? Not necessarily. What really matters is that your … Read More >>
Posts
Cleverly Promoting Your Brand
If a brand makes a misstep, consumers are typically quick to criticize and voice their opinions. Take for instance Bud Light’s recent “Removing No from your Vocabulary” campaign … Read More >>
Jason Sudeikis Takes Direction
In this fun spot from AT&T and the Tribeca Film Festival, Jason Sudeikis is suddenly directed by tourists wanting a quick photo with him. It interestingly points out the rising … Read More >>
Kevin Durant Teams up with Sonic for Summer Spots
Sonic is moving a new direction from their “Two Guys” ads and adding a little star power via Oklahoma City Thunder’s Kevin Durant. What are already popular commercials are now … Read More >>
Purchasing through Facebook
Purchasing items via Facebook may soon be just as easy as liking your favorite band page or a friend’s photo. Facebook recently added payment features to its Messenger app – … Read More >>
The Power of Celebrity Endorsement
Celebrity endorsement can mean the world for a brand and businesses will pay top dollar to secure a famous face. Will Ferrell is one celebrity who brings his star power … Read More >>
Millennials in the Workplace
Millennials tend to be a huge topic of conversation when it comes to marketing – they are a major demographic both in terms of consumption and for the innovation and … Read More >>
Video Ads on the Rise
Video ads are quickly becoming the hot new way to advertise. According to eMarketer, $700 million was spent on programmatic video in 2014. They take a little work, but with … Read More >>
The Importance of Email Marketing
Contributed by Kayla Eiffert
Email communication is an important aspect of overall marketing and advertising. Like any craft, this type of marketing means learning new skills and staying relevant to … Read More >>
How to Have a Strong Social Media Presence
Contributed by Alex Serrano
An overwhelming amount of social media users (85%) believe that a company should interact with its customers via social media. Doing so keeps consumers up to … Read More >>
