Purchasing through Facebook
Purchasing items via Facebook may soon be just as easy as liking your favorite band page or a friend’s photo. Facebook recently added payment features to its Messenger app – … Read More >>
Posts
Simple Ads can be Beautiful Too
Ads for the simple, mundane things in life can be beautiful too. Wieden + Kennedy recently created an ad for dishwasher soap that somehow manages to be beautiful and profound … Read More >>
The Power of Celebrity Endorsement
Celebrity endorsement can mean the world for a brand and businesses will pay top dollar to secure a famous face. Will Ferrell is one celebrity who brings his star power … Read More >>
Millennials in the Workplace
Millennials tend to be a huge topic of conversation when it comes to marketing – they are a major demographic both in terms of consumption and for the innovation and … Read More >>
Changes Coming to Facebook
This week the annual Facebook Developer Conference is finishing up in San Francisco. The conference is directed towards developers, but invariably those changes affect branding, publishers, and marketers. Here is … Read More >>
Clever Marketing – Smart vs. Unsavory
Clever marketing can sometimes push boundaries – that is what makes it memorable and the most likely to see a return. How far is too far? When is the line … Read More >>
Instagram Users are Shoppers
It probably isn’t any surprise that Instagram is a growing platform for marketers. What new research reveals is that Instagram users tend to be shoppers. (For instance, they look on … Read More >>
Sometimes, Humor is the Appropriate Response
Sometimes, humor is the best approach.
This past weekend, SNL created a mock American Express ad (with host Chris Hemsworth in the featured spot), and instead of ignoring or disregarding … Read More >>
Are Any Original Ideas Left?
How do you keep creativity and innovation alive in your business? It is a common refrain that nothing is original – “there is nothing new under the sun.” But although … Read More >>
How to Have a Strong Social Media Presence
Contributed by Alex Serrano
An overwhelming amount of social media users (85%) believe that a company should interact with its customers via social media. Doing so keeps consumers up to … Read More >>
