Earth Day Everyday
Contributed by Bryce Ward
Earth Day 2019 has come and gone, but that doesn’t mean we should slip back into our ecologically careless ways. In reality, every day should be … Read More >>
Posts
Advertising in an Increasingly Digital Landscape
Contributed by Bryce Ward
When trying to better understand the nature of advertising, it helps to refer to its Latin origin. “Advertise” can be traced back to the Latin verb, … Read More >>
Market Segmentation – Are You Optimizing It?
Contributed by Bryce Ward
In 1956 Wendell R. Smith published a groundbreaking article on marketing strategies called “Product Differentiation and Market Segmentation as Alternative Marketing Strategies.” The title is intimidating, … Read More >>
Increasing Productivity Without an Extra Cup of Coffee
Contributed by Bryce Ward
It’s no secret: American love coffee. Coffee not only helps us shake the morning glaze out of our eyes, it helps us stay productive throughout the … Read More >>
Interactive Content
Contributed by Bryce Ward
The term “marketing” still brings to many people’s minds things like door-to-door sales, billboard advertisements, and high-school students spinning cardboard arrows in the general direction of … Read More >>
Thinking About the Box Differently
Contributed by Bryce Ward
Think Outside Away from the Box
Whether you’re trying to better market your own company or someone else’s, one thing is certain: marketing relies upon creativity … Read More >>
Write Past Your Competition
Contributed by Bryce Ward
Despite all the technological advancements in communication, the written word has not only persevered but flourished. In an age where we can call someone and talk … Read More >>
When You Need to Rebrand
Contributed by Elizabeth Shaver
Once a week you stop by Dunkin’ Donuts en route to work to give yourself a well-deserved treat. Today is different though. You cruise up to … Read More >>
The Rise of Influencer Marketing
Contributed by: Bryce Ward
Social media used to be much simpler – people logged on to watch adorable cat videos and “poke” their friends. This type of content still … Read More >>
Moving the Needle Forward
Contributed by Alyssa Antz
That phrase “moving the needle forward” can sound like one of those business-jargon, string of words that leaves you thinking, what does that actually mean? Even … Read More >>
