Entrepreneurs Becoming Authors
Carpe diem – These are the words that an entrepreneur lives by. Door to door, state to state, country to country, entrepreneurs are willing to go anywhere and do anything … Read More >>
Posts
Influencer Series, Part III: Paid Influencer Campaigns
Missed the first two parts of the series? You can find Part I HERE and Part II HERE!
In Part II of the Influencer series, we dived deep into … Read More >>
Influencer Series, Part II: Unpaid Influencers
If you missed Part 1, you can read it HERE!
Influencer marketing campaigns have quickly become the norm for brands looking to expand their reach to consumers in a … Read More >>
Influencer Series: Introduction
Only three years ago, the word “influencer” was practically unknown and unused. Now, it is one of the most important terms in modern marketing discourse.
One glance at the Google … Read More >>
Establishing Your Company’s Social Media Identity
Contributed by Bryce Ward
Back in 1997, the very first social media platform was born. The platform, named Six Degrees, had humble enough origins. Inspired by the “six degrees of … Read More >>
Traditional TV Advertising Vs. Streaming
Contributed by Bryce Ward
TV advertisements have long been a staple of marketing campaigns for both small and large companies, but with the ever-evolving digital landscape it is important to … Read More >>
The Relevancy of AI for Your Business
Contributed by Bryce Ward
Despite constant advancements in artificial intelligence, many people still scoff at the relevance of AI. For consumers, such a view is of little consequence; but for … Read More >>
Capitalize on Your Mishaps
Contributed by Bryce Ward
This past week a high-dollar restaurant in Manchester, England called Hawksmoor accidentally served a $5,700 bottle of wine to a customer who, presumably, ordered a much … Read More >>
Instagram’s New Approach to Likes and What it Means for Your Business
Contributed by Bryce Ward
Starting this week, Instagram will be testing a new “like” feature in Canada that, if successful, may work itself over to the American social media landscape. … Read More >>
The Future of Smart Speakers and What it Means for your Business
Contributed by Bryce Ward
Each year it seems more and more people are having conversations with a speaker. “Hey Alexa, what’s the weather like?” “OK Google, play Bob Marley radio.” … Read More >>
