Find Your Story
In a capitalistic economy, everyone has to deal with competition. There’s simply no way around it. So, if you want to attract consumers, you have to first set yourself … Read More >>
Posts
Sell Your Pen
The goal of advertising, simply put, is to sell something. But more broadly, to advertise means to convince – meaning that everyone, regardless of their profession, can benefit from learning … Read More >>
Location Based Targeting
Due to the unrelenting progression of technological advancements, modern advertising strategies are becoming ever more personalized, allowing businesses to optimize their marketing efforts and pin-point their intended audiences to a … Read More >>
Why You Need a Content Calendar
Having a content calendar is a little like meal prepping for the week. Gather all your necessary ingredients, spend a few dedicated hours in the kitchen, and voila! you have … Read More >>
#Chickenwar
During the past couple of weeks, restaurant chain Popeyes Chicken has stumbled its way into the social media spotlight as they accidentally pulled off one of the most successful product … Read More >>
Don’t Sleep on… Sleep
The word “entrepreneur” derives from the French entreprendre, meaning “to undertake,” and because everyone undertakes something in their lives, however formidable it may be, everyone is an entrepreneur to … Read More >>
The “Write” Approach to Marketing
Contributed by Bryce Ward
It’s probably been a while since you’ve last written an academic essay, and if you’re like most people, this doesn’t bring you much distress. Ironically, though, … Read More >>
Let’s Get Personal: How to Increase Engagement on B2C Emails
Contributed by Bryce Ward
It’s no secret that consumers respond better to personalized emails than generic ones. When businesses treat their consumers like individuals instead of a collective group, they … Read More >>
Finding a Balance: Open and Closed Office Spaces
Having a more productive office space is something that everybody can appreciate, because in order for an office space to aid productivity, as opposed to hindering it, it must necessarily … Read More >>
How to Stay Productive While Working Remote
Staying productive is easy when you’re in a location conducive to working, but when the time comes to leave the office and work remote (it almost always does), staying productive … Read More >>
