Brand Battle
This week, the NBA finals are underway and while the battle to determine the ultimate winner between the Golden State Warriors and the Cleveland Cavaliers is just getting underway, there
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Ice in Their Veins
Canada may be cold, but the nation, and particularly its athletes want you to know that they aren’t afraid of a little winter heat this Summer at the 2016 Olympics.
… Read More >> The Re-branding effort
Last week, Instagram redid their logo and look for the first time – and there was no small amount of backlash against the (effectively) rebranding. Why change a logo and
… Read More >> 3-Second Magic
In case you don’t follow the NBA, Steph Curry of the Golden State Warriors is something of a Unicorn. (A Unicorn is that individual who composes so many talents … Read More >>
Summer Olympics Motivation
The Summer Olympics are coming up later this summer – and while the ads and spots are not in full swing yet, we can imagine they will start ramping up.
… Read More >> Taylor Swift Teams up with Apple Music
There’s just something funny about watching people fall. It is an unfortunate but universal truth. Taylor Swift, social media maven and pop star extraordinaire lends both her quirky-yet-likable social posting
… Read More >> Enjoy the Chase
You might not think of all the heavy lifting and grueling workouts that go into being a golfer, but Pro Rory McIlroy shows us day after day the pace and … Read More >>
Under Armour’s Moving Spot
Under Armour has produced several new spots with the motto “It’s what you do in the dark that puts you in the light” and showcases a few athletes who grind
The Celebrity Factor
Being a celebrity means you can lend your name to a variety of projects and automatically up the cool factor, the consumption of, and the success of what ever product
… Read More >> “Maker Culture”
Hipster culture is alive and thriving, but not everybody is happy about it. In an age and culture of Instagram, Snapchat and other social media platforms, sharing minute details like … Read More >>
