Navigating an Isolated Market: The Effect of COVID-19 on Businesses
Contributed by Bryce Ward
Humans are social beings. When times become hard, we naturally look to others for help. So when we were told that the solution to the … Read More >>
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The Art of the Rebrand: A Lesson from Dunkin’
Contributed by Bryce Ward
Nothing grabs consumers’ attention quite like a rebrand. Rebrands often invoke the same reactions as, say, full-beard to clean-shaven transformations—that is, reluctant acceptance or outright rejection. … Read More >>
You Can Go Viral, Too: Exploring the Principle behind Jonah Berger’s Contagious Marketing
Many entrepreneurs mistakenly assume that their product doesn’t have what it takes to go viral just because it isn’t very exciting or intriguing, but in reality, any product—however inherently mundane … Read More >>
