Capitalize on Your Mishaps
Contributed by Bryce Ward
This past week a high-dollar restaurant in Manchester, England called Hawksmoor accidentally served a $5,700 bottle of wine to a customer who, presumably, ordered a much … Read More >>
Posts
Instagram’s New Approach to Likes and What it Means for Your Business
Contributed by Bryce Ward
Starting this week, Instagram will be testing a new “like” feature in Canada that, if successful, may work itself over to the American social media landscape. … Read More >>
The Future of Smart Speakers and What it Means for your Business
Contributed by Bryce Ward
Each year it seems more and more people are having conversations with a speaker. “Hey Alexa, what’s the weather like?” “OK Google, play Bob Marley radio.” … Read More >>
Earth Day Everyday
Contributed by Bryce Ward
Earth Day 2019 has come and gone, but that doesn’t mean we should slip back into our ecologically careless ways. In reality, every day should be … Read More >>
Advertising in an Increasingly Digital Landscape
Contributed by Bryce Ward
When trying to better understand the nature of advertising, it helps to refer to its Latin origin. “Advertise” can be traced back to the Latin verb, … Read More >>
Market Segmentation – Are You Optimizing It?
Contributed by Bryce Ward
In 1956 Wendell R. Smith published a groundbreaking article on marketing strategies called “Product Differentiation and Market Segmentation as Alternative Marketing Strategies.” The title is intimidating, … Read More >>
Interactive Content
Contributed by Bryce Ward
The term “marketing” still brings to many people’s minds things like door-to-door sales, billboard advertisements, and high-school students spinning cardboard arrows in the general direction of … Read More >>
Write Past Your Competition
Contributed by Bryce Ward
Despite all the technological advancements in communication, the written word has not only persevered but flourished. In an age where we can call someone and talk … Read More >>
When You Need to Rebrand
Contributed by Elizabeth Shaver
Once a week you stop by Dunkin’ Donuts en route to work to give yourself a well-deserved treat. Today is different though. You cruise up to … Read More >>
The Rise of Influencer Marketing
Contributed by: Bryce Ward
Social media used to be much simpler – people logged on to watch adorable cat videos and “poke” their friends. This type of content still … Read More >>
