The Value in Boredom
Contributed by Alyssa Peiser
Do you allow yourself to be bored? I recently ran across this quote: “To simply wait and be bored has become a novel experience in modern
… Read More >> Posts
Shake Things Up
You might not think that having an ever-changing spokesperson could pay off for your brand – who do the consumers identify with? Who is showing loyalty to the brand? Is
… Read More >> The Best of April Fool’s
Who doesn’t love a good April Fool’s joke? Many brands consistently spend creative time and energy to be relevant to the “holiday.” Of course, this is an area in which
… Read More >> Carl’s Jr. Classes it Up
We have to say, Carl Jr’s is not a brand that usually overly impresses – they are well-known for their overly cheeky (no pun intended), less than tasteful ads, which
Going Deep Will Make You More Satisfied
Contributed by Alyssa Peiser
We talked recently on the blog about “going deep” and doing the “deep work.” (See original post here: https://theartistevolution.info/going-deep/). We all know that checking items … Read More >>
The Merging of Fiction and Reality in Advertising
Mad Men’s Don Draper is ubiquitous with the marketing/advertising world (among other things), and now, Heinz Ketchup is bringing to light a (fake) failed campaign and using it now. And
… Read More >> Going Deep
Contributed by Alyssa Peiser
Our team has recently invested in some continuing education to evaluate what it means for us to be doing “deep work.” By deep work, we mean
… Read More >> Nail Your Brand
What’s a brand to do when they need to start over? How do you do it successfully? To take an iconic look or message and refresh or redo is no
… Read More >> Derek’s Latest Huffington Post Article
Check out Derek Champagne’s latest Huffington Post article about Michael McGreevy’s inspiring story of overcoming tragedy for a purpose filled life!
America’s Car-Mart Designs
We enjoyed working with our client, America’s Car-Mart, on their recent Zero Down promotions!
