Clever Marketing – Smart vs. Unsavory
Clever marketing can sometimes push boundaries – that is what makes it memorable and the most likely to see a return. How far is too far? When is the line … Read More >>
Posts
Instagram Users are Shoppers
It probably isn’t any surprise that Instagram is a growing platform for marketers. What new research reveals is that Instagram users tend to be shoppers. (For instance, they look on … Read More >>
Sometimes, Humor is the Appropriate Response
Sometimes, humor is the best approach.
This past weekend, SNL created a mock American Express ad (with host Chris Hemsworth in the featured spot), and instead of ignoring or disregarding … Read More >>
The Importance of Social Media Campaigns
Contributed by Jessi Cadle:
Running social media campaigns takes work – but the benefits of having your brand visible and promoted can be well worth the effort. Social Media Examiner
… Read More >> The Importance of Email Marketing
Contributed by Kayla Eiffert
Email communication is an important aspect of overall marketing and advertising. Like any craft, this type of marketing means learning new skills and staying relevant to … Read More >>
Top Advertisers at Oscars
Did you watch the Oscars on Sunday? The Academy Awards, much like other major television events, is a prime time for brands to push their relevancy through social media and … Read More >>
Are Any Original Ideas Left?
How do you keep creativity and innovation alive in your business? It is a common refrain that nothing is original – “there is nothing new under the sun.” But although … Read More >>
How to Have a Strong Social Media Presence
Contributed by Alex Serrano
An overwhelming amount of social media users (85%) believe that a company should interact with its customers via social media. Doing so keeps consumers up to … Read More >>
How to Improve Your Facebook Contest
Contributed by Jessi Cadle:
Holding a contest on Facebook is one way to effectively reach a wide range of potential customers and also engage current ones. There are several ways … Read More >>
Cinemagraphs, the New Ad
Facebook has a new type of ad they are hoping will give users cause to pause their newsfeed scroll-through. This new eye-catching and mesmerizing ad is known as a cinemagraph.
… Read More >> 