Posts

The #1 Mistake Businesses Make on LinkedIn

Businesses love LinkedIn.

Unlike traditional social media platforms, LinkedIn welcomes businesses with open arms. The “platform for professional networking” forgoes algorithms designed to hide businesses’ posts, and it does not … Read More >>

Is Organic Marketing a Thing of the Past?

Unless your business is a household name, organically growing your social media presence—that is, growing a page without paying for boosted or promoted posts—can seem like an impossible task. As … Read More >>

One Simple Trick to Improve Your LinkedIn Posts

Three lines. That’s how much room LinkedIn gives you to write a compelling hook for your post before the words, “…see more” cut it off from view and interrupt the … Read More >>

A Video is Worth a Thousand Social Media Posts

Not too long ago businesses scoffed at the idea of having a presence on social media. But those days are far behind us, and now businesses are fighting for shoulder … Read More >>

Influencer Series: Introduction

Only three years ago, the word “influencer” was practically unknown and unused. Now, it is one of the most important terms in modern marketing discourse.

One glance at the Google … Read More >>

Establishing Your Company’s Social Media Identity

Contributed by Bryce Ward

Back in 1997, the very first social media platform was born. The platform, named Six Degrees, had humble enough origins. Inspired by the “six degrees of … Read More >>

Instagram’s New Approach to Likes and What it Means for Your Business

Contributed by Bryce Ward

Starting this week, Instagram will be testing a new “like” feature in Canada that, if successful, may work itself over to the American social media landscape. … Read More >>

Moving the Needle Forward

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Contributed by Alyssa Antz

That phrase “moving the needle forward” can sound like one of those business-jargon, string of words that leaves you thinking, what does that actually mean? Even … Read More >>

The Power of Emotion

Woman using Laptop with email icon

How important are subject lines anyways? We all know that on average, across all industries, email open rates are low and have stayed that way for some time. While reports … Read More >>

Pictures & Sound

Apple iPhone X on office desk with icons of social media facebook, instagram, twitter, snapchat application on screen. Social network. Starting social media app.

Contributed by Ryan Nelson

Instagram has been adding a lot of interesting features over the last several weeks. These are all seemingly aimed at improving the overall user experience but … Read More >>