Posts

Simple Ads can be Beautiful Too

Ads for the simple, mundane things in life can be beautiful too. Wieden + Kennedy recently created an ad for dishwasher soap that somehow manages to be beautiful and profound … Read More >>

The Power of Celebrity Endorsement

Celebrity endorsement can mean the world for a brand and businesses will pay top dollar to secure a famous face. Will Ferrell is one celebrity who brings his star power Read More >>

Video Ads on the Rise

Video ads are quickly becoming the hot new way to advertise. According to eMarketer, $700 million was spent on programmatic video in 2014. They take a little work, but with … Read More >>

Sometimes, Humor is the Appropriate Response

Sometimes, humor is the best approach.

This past weekend, SNL created a mock American Express ad (with host Chris Hemsworth in the featured spot), and instead of ignoring or disregarding … Read More >>

Are Any Original Ideas Left?

How do you keep creativity and innovation alive in your business? It is a common refrain that nothing is original – “there is nothing new under the sun.” But although … Read More >>

How to Improve Your Facebook Contest

Contributed by Jessi Cadle:

Holding a contest on Facebook is one way to effectively reach a wide range of potential customers and also engage current ones. There are several ways Read More >>

The Artist Evolution Sponsors Local Wig Out to Defeat Ovarian Cancer Event

wigout

The Artist Evolution is proud to be one of the sponsors of the upcoming Pig Out for Wig Out to Defeat Ovarian Cancer benefit. BOOM KINETIC will be playing, there … Read More >>

Top 5 Super Bowl Ads

If you missed the Super Bowl and the many ads that rolled out during it, here is a (fairly) definitive ranking of the 5 best ads by AdWeek, along with … Read More >>

Creating a Successful Storytelling Campaign

Contributed by Alex Serrano

It’s no secret that people love stories.

Any personal or emotional connection to a brand is always a powerful way to grow customer loyalty and to … Read More >>

Why You Should Be Networking on Facebook

Contributed by Katelin Howell 

While aimlessly scrolling through your Facebook feed – maybe you’ve noticed this lately – you tend to see more posts about groups you’ve joined rather than … Read More >>