The Power of Celebrity Endorsement
Celebrity endorsement can mean the world for a brand and businesses will pay top dollar to secure a famous face. Will Ferrell is one celebrity who brings his star power … Read More >>
Posts
Millennials in the Workplace
Millennials tend to be a huge topic of conversation when it comes to marketing – they are a major demographic both in terms of consumption and for the innovation and … Read More >>
Video Ads on the Rise
Video ads are quickly becoming the hot new way to advertise. According to eMarketer, $700 million was spent on programmatic video in 2014. They take a little work, but with … Read More >>
Clever Marketing – Smart vs. Unsavory
Clever marketing can sometimes push boundaries – that is what makes it memorable and the most likely to see a return. How far is too far? When is the line … Read More >>
Sometimes, Humor is the Appropriate Response
Sometimes, humor is the best approach.
This past weekend, SNL created a mock American Express ad (with host Chris Hemsworth in the featured spot), and instead of ignoring or disregarding … Read More >>
Creating a Successful Storytelling Campaign
Contributed by Alex Serrano
It’s no secret that people love stories.
Any personal or emotional connection to a brand is always a powerful way to grow customer loyalty and to … Read More >>
Why You Should Be Networking on Facebook
Contributed by Katelin Howell
While aimlessly scrolling through your Facebook feed – maybe you’ve noticed this lately – you tend to see more posts about groups you’ve joined rather than … Read More >>
Lincoln Rides Again
Matthew McConaughey’s Lincoln ads earlier this year were equally discussed and parodied. They were certainly some of the most talked-about ads of 2014. And now, “there’s even more to … Read More >>
Creative Work Environments
Ever wonder about the working environments of those in creative fields? Todd Selby takes a tour of top fashion designers work places—and the results are colorful, inspiring, and clearly … Read More >>
Top 10 Youtube Videos
Here is another Top 10 list – the 10 most watched videos on YouTube. With both the Olympics and the World Cup occurring this year, it’s no surprise that … Read More >>
