The Pokemon Craze
The Pokemon craze has taken the world by storm, with over 50 million downloads – and everyone is cashing in on it, from major brands and companies, to mom and
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The Creative 100
You probably know her as the “AT&T girl,” which isn’t false, but it is only one tiny part of the many talents of Milana Vayntrub. As Adweek celebrates their Creative
… Read More >> The Shiny Snapchat
“Snapchat is a shiny object right now” said one marketer. For marketing, this is particularly true. 14 companies have purchased Snapchat lenses in a little over a month. And while
… Read More >> Good Humor for the Heat
It’s summer, it’s hot, and there is nothing more iconic than ice cream as a way to beat the heat and have a treat (see what we did there?) The
… Read More >> The Brave Cut
Nowadays, any sort of awareness raising takes to social media. Whether or not it is a success (think the ALS Ice Bucket Challenge) or not can often depend on who
… Read More >> The Re-branding effort
Last week, Instagram redid their logo and look for the first time – and there was no small amount of backlash against the (effectively) rebranding. Why change a logo and
… Read More >> Summer Olympics Motivation
The Summer Olympics are coming up later this summer – and while the ads and spots are not in full swing yet, we can imagine they will start ramping up.
… Read More >> Taylor Swift Teams up with Apple Music
There’s just something funny about watching people fall. It is an unfortunate but universal truth. Taylor Swift, social media maven and pop star extraordinaire lends both her quirky-yet-likable social posting
… Read More >> Enjoy the Chase
You might not think of all the heavy lifting and grueling workouts that go into being a golfer, but Pro Rory McIlroy shows us day after day the pace and … Read More >>
Under Armour’s Moving Spot
Under Armour has produced several new spots with the motto “It’s what you do in the dark that puts you in the light” and showcases a few athletes who grind
