#Chickenwar
During the past couple of weeks, restaurant chain Popeyes Chicken has stumbled its way into the social media spotlight as they accidentally pulled off one of the most successful product … Read More >>
Posts
Don’t Sleep on… Sleep
The word “entrepreneur” derives from the French entreprendre, meaning “to undertake,” and because everyone undertakes something in their lives, however formidable it may be, everyone is an entrepreneur to … Read More >>
Let’s Get Personal: How to Increase Engagement on B2C Emails
Contributed by Bryce Ward
It’s no secret that consumers respond better to personalized emails than generic ones. When businesses treat their consumers like individuals instead of a collective group, they … Read More >>
Finding a Balance: Open and Closed Office Spaces
Having a more productive office space is something that everybody can appreciate, because in order for an office space to aid productivity, as opposed to hindering it, it must necessarily … Read More >>
The Future of Smart Speakers and What it Means for your Business
Contributed by Bryce Ward
Each year it seems more and more people are having conversations with a speaker. “Hey Alexa, what’s the weather like?” “OK Google, play Bob Marley radio.” … Read More >>
Advertising in an Increasingly Digital Landscape
Contributed by Bryce Ward
When trying to better understand the nature of advertising, it helps to refer to its Latin origin. “Advertise” can be traced back to the Latin verb, … Read More >>
Market Segmentation – Are You Optimizing It?
Contributed by Bryce Ward
In 1956 Wendell R. Smith published a groundbreaking article on marketing strategies called “Product Differentiation and Market Segmentation as Alternative Marketing Strategies.” The title is intimidating, … Read More >>
Interactive Content
Contributed by Bryce Ward
The term “marketing” still brings to many people’s minds things like door-to-door sales, billboard advertisements, and high-school students spinning cardboard arrows in the general direction of … Read More >>
Moving the Needle Forward
Contributed by Alyssa Antz
That phrase “moving the needle forward” can sound like one of those business-jargon, string of words that leaves you thinking, what does that actually mean? Even … Read More >>
The Power of Emotion
How important are subject lines anyways? We all know that on average, across all industries, email open rates are low and have stayed that way for some time. While reports … Read More >>
