Contributed by Bryce Ward
Nothing grabs consumers’ attention quite like a rebrand. Rebrands often invoke the same reactions as, say, full-beard to clean-shaven transformations—that is, reluctant acceptance or outright rejection. … Read More >>
Many entrepreneurs mistakenly assume that their product doesn’t have what it takes to go viral just because it isn’t very exciting or intriguing, but in reality, any product—however inherently mundane … Read More >>
The underlying goal of all advertising can be boiled down to one aim: to make one’s brand top-of-mind to consumers in its respective market. Unless you are one of the … Read More >>
Three lines. That’s how much room LinkedIn gives you to write a compelling hook for your post before the words, “…see more” cut it off from view and interrupt the … Read More >>
Not too long ago businesses scoffed at the idea of having a presence on social media. But those days are far behind us, and now businesses are fighting for shoulder … Read More >>
Contributed by Bryce Ward
There is an extremely high chance that you have heard about Disney+ in recent weeks, and from a marketing stand-point this is quite the feat. For … Read More >>
Contributed by Bryce Ward
Group work – we have all had to do it at some point in our lives. In high school and college it meant a lot of … Read More >>
In a capitalistic economy, everyone has to deal with competition. There’s simply no way around it. So, if you want to attract consumers, you have to first set yourself … Read More >>
The goal of advertising, simply put, is to sell something. But more broadly, to advertise means to convince – meaning that everyone, regardless of their profession, can benefit from learning … Read More >>
Due to the unrelenting progression of technological advancements, modern advertising strategies are becoming ever more personalized, allowing businesses to optimize their marketing efforts and pin-point their intended audiences to a … Read More >>
