The Power of Celebrity Endorsement
Celebrity endorsement can mean the world for a brand and businesses will pay top dollar to secure a famous face. Will Ferrell is one celebrity who brings his star power … Read More >>
Posts
Millennials in the Workplace
Millennials tend to be a huge topic of conversation when it comes to marketing – they are a major demographic both in terms of consumption and for the innovation and … Read More >>
Changes Coming to Facebook
This week the annual Facebook Developer Conference is finishing up in San Francisco. The conference is directed towards developers, but invariably those changes affect branding, publishers, and marketers. Here is … Read More >>
Video Ads on the Rise
Video ads are quickly becoming the hot new way to advertise. According to eMarketer, $700 million was spent on programmatic video in 2014. They take a little work, but with … Read More >>
Clever Marketing – Smart vs. Unsavory
Clever marketing can sometimes push boundaries – that is what makes it memorable and the most likely to see a return. How far is too far? When is the line … Read More >>
Instagram Users are Shoppers
It probably isn’t any surprise that Instagram is a growing platform for marketers. What new research reveals is that Instagram users tend to be shoppers. (For instance, they look on … Read More >>
The Importance of Social Media Campaigns
Contributed by Jessi Cadle:
Running social media campaigns takes work – but the benefits of having your brand visible and promoted can be well worth the effort. Social Media Examiner
… Read More >> Top Advertisers at Oscars
Did you watch the Oscars on Sunday? The Academy Awards, much like other major television events, is a prime time for brands to push their relevancy through social media and … Read More >>
Are Any Original Ideas Left?
How do you keep creativity and innovation alive in your business? It is a common refrain that nothing is original – “there is nothing new under the sun.” But although … Read More >>
How to Have a Strong Social Media Presence
Contributed by Alex Serrano
An overwhelming amount of social media users (85%) believe that a company should interact with its customers via social media. Doing so keeps consumers up to … Read More >>
