Viewability
Viewability is a curious and divisive topic. If your ads have 100% viewability, that is good, right – you have achieved something? Not necessarily. What really matters is that your … Read More >>
Posts
Vandalism or Good Marketing?
Snickers took to the streets to bring attention to the mistakes people make when they are hungry. Snickers sent a team of scouts out to the streets of Manhattan and … Read More >>
Cleverly Promoting Your Brand
If a brand makes a misstep, consumers are typically quick to criticize and voice their opinions. Take for instance Bud Light’s recent “Removing No from your Vocabulary” campaign … Read More >>
Kevin Durant Teams up with Sonic for Summer Spots
Sonic is moving a new direction from their “Two Guys” ads and adding a little star power via Oklahoma City Thunder’s Kevin Durant. What are already popular commercials are now … Read More >>
Simple Ads can be Beautiful Too
Ads for the simple, mundane things in life can be beautiful too. Wieden + Kennedy recently created an ad for dishwasher soap that somehow manages to be beautiful and profound … Read More >>
The Power of Celebrity Endorsement
Celebrity endorsement can mean the world for a brand and businesses will pay top dollar to secure a famous face. Will Ferrell is one celebrity who brings his star power … Read More >>
Millennials in the Workplace
Millennials tend to be a huge topic of conversation when it comes to marketing – they are a major demographic both in terms of consumption and for the innovation and … Read More >>
Changes Coming to Facebook
This week the annual Facebook Developer Conference is finishing up in San Francisco. The conference is directed towards developers, but invariably those changes affect branding, publishers, and marketers. Here is … Read More >>
Video Ads on the Rise
Video ads are quickly becoming the hot new way to advertise. According to eMarketer, $700 million was spent on programmatic video in 2014. They take a little work, but with … Read More >>
Clever Marketing – Smart vs. Unsavory
Clever marketing can sometimes push boundaries – that is what makes it memorable and the most likely to see a return. How far is too far? When is the line … Read More >>
