Moving the Needle Forward
Contributed by Alyssa Antz
That phrase “moving the needle forward” can sound like one of those business-jargon, string of words that leaves you thinking, what does that actually mean? Even … Read More >>
Posts
What is the Value of Content Marketing?
Contributed by Alyssa Peiser
You’ve probably heard of content marketing. It is one of those “buzzwords” that sounds fancy but is really a very simple idea – one that can … Read More >>
Focusing your Sales Efforts – A 4-Part Series
Part 2: Build Your Avatars
(See Part 1 HERE).
Contributed by Kim Jennings-Eckert
At the age of 8 years old, my mother signed me up for Brownies (Level 2, … Read More >>
Why We Always Recommend a Video
Contributed by Alyssa Peiser
Most people are not clamoring to get in front of a camera and share their story or success. It can be an intimidating experience, made … Read More >>
The Elusive Creative Spark: Harnessing Inspiration & Activating BJO
Contributed by Taylor Burkhalter
CREATIVITY, at least for me, comes and goes. I can’t always be creative when I need to be. But, over the years, I’ve developed practices … Read More >>
Tips for Creating and Maintaining a Successful Facebook Business Page
Contributed by Ella Jane Dantzler
Creating and maintaining a successful Facebook Business page in a sea of competing businesses can be complex and overwhelming. Your page must be strategically created … Read More >>
Sales Accountability – How Do You Measure Sales?
Contributed by Kim Jennings-Eckert
How do you hold your sales team accountable? Do you base it strictly off quantity sold or clients in your portfolio? In my experience, businesses tend … Read More >>
Nail Your Brand
What’s a brand to do when they need to start over? How do you do it successfully? To take an iconic look or message and refresh or redo is no
… Read More >> The Unlimited Athlete
The Rio Olympics are underway and despite controversy and unfolding drama, the athleticism and determination being displayed are extraordinary (as one would expect from Olympic level athletes!) Nike’s new spot
… Read More >> The Pokemon Craze
The Pokemon craze has taken the world by storm, with over 50 million downloads – and everyone is cashing in on it, from major brands and companies, to mom and
… Read More >> 