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Tips for Creating and Maintaining a Successful Facebook Business Page

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Male Finger is Touching Facebook App on iPhone 6 Screen

Contributed by Ella Jane Dantzler

Creating and maintaining a successful Facebook Business page in a sea of competing businesses can be complex and overwhelming. Your page must be strategically created … Read More >>

Nail Your Brand

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Granola muesli bars
What’s a brand to do when they need to start over? How do you do it successfully? To take an iconic look or message and refresh or redo is no
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Facebook “Is Not a Media Company”?

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Facebook phoneFacebook recently made the change in their “trending” section – as a result of firing their editorial team. Note: not some or even many, but ALL the editorial team. The
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The Pokemon Craze

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Portrait Of Dental Nurse In Dentists Surgery
The Pokemon craze has taken the world by storm, with over 50 million downloads – and everyone is cashing in on it, from major brands and companies, to mom and
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The Creative 100

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AT&T Store
You probably know her as the “AT&T girl,” which isn’t false, but it is only one tiny part of the many talents of Milana Vayntrub. As Adweek celebrates their Creative
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Some Hefty Humor

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Close up pile of black garbage bags
Trash bags aren’t exactly a glamorous sell. However, that is no reason to shy away from humor and a celebrity spokesperson. Following in the tradition of most commercials these days
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Verizon vs. Sprint

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Verizon Wireless
In the ever competitive world of technology, cell phone carriers are known for duking it out for customers. Sprint just stole former Verizon spokesperson Paul Marcarelli as their own new
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Brand Battle

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Basketball going through the hoop at a sports arena
This week, the NBA finals are underway and while the battle to determine the ultimate winner between the Golden State Warriors and the Cleveland Cavaliers is just getting underway, there
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Ice in Their Veins

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Canada may be cold, but the nation, and particularly its athletes want you to know that they aren’t afraid of a little winter heat this Summer at the 2016 Olympics.
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The Re-branding effort

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Last week, Instagram redid their logo and look for the first time – and there was no small amount of backlash against the (effectively) rebranding. Why change a logo and
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