The Power of Emotion
How important are subject lines anyways? We all know that on average, across all industries, email open rates are low and have stayed that way for some time. While reports … Read More >>
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Pick Up Your Camera!
Contributed by: Taylor Burkhalter
Is your company producing video content for your social media channels? No? Then your content probably sucks, fam. People stopped reading things in 2015.
Touché, … Read More >>
The Creative 100
You probably know her as the “AT&T girl,” which isn’t false, but it is only one tiny part of the many talents of Milana Vayntrub. As Adweek celebrates their Creative
… Read More >> The Shiny Snapchat
“Snapchat is a shiny object right now” said one marketer. For marketing, this is particularly true. 14 companies have purchased Snapchat lenses in a little over a month. And while
… Read More >> The Pressures and Successes of Cannes
Cannes is highly competitive, highly prestigious and the creme de la creme only attend and are awarded. The Young Lion competition doesn’t just celebrate or award creativity; no, they take … Read More >>
Brand Battle
This week, the NBA finals are underway and while the battle to determine the ultimate winner between the Golden State Warriors and the Cleveland Cavaliers is just getting underway, there
… Read More >> The Re-branding effort
Last week, Instagram redid their logo and look for the first time – and there was no small amount of backlash against the (effectively) rebranding. Why change a logo and
… Read More >> Summer Olympics Motivation
The Summer Olympics are coming up later this summer – and while the ads and spots are not in full swing yet, we can imagine they will start ramping up.
… Read More >> Taylor Swift Teams up with Apple Music
There’s just something funny about watching people fall. It is an unfortunate but universal truth. Taylor Swift, social media maven and pop star extraordinaire lends both her quirky-yet-likable social posting
… Read More >> Under Armour’s Moving Spot
Under Armour has produced several new spots with the motto “It’s what you do in the dark that puts you in the light” and showcases a few athletes who grind
