Shark Week!
Shark Week has grown in popularity in the past few years – it is now a highly anticipated event with several big name-brand sponsors. Even brands that aren’t official sponsors … Read More >>
Posts
Open Floor Plans vs. The Cubicle
The open-floor office plan is somewhat controversial – is there enough privacy, do coworkers get annoyed with one another, who decides what music to listen to—and what if someone’s food … Read More >>
Viewability
Viewability is a curious and divisive topic. If your ads have 100% viewability, that is good, right – you have achieved something? Not necessarily. What really matters is that your … Read More >>
Kevin Durant Teams up with Sonic for Summer Spots
Sonic is moving a new direction from their “Two Guys” ads and adding a little star power via Oklahoma City Thunder’s Kevin Durant. What are already popular commercials are now … Read More >>
Purchasing through Facebook
Purchasing items via Facebook may soon be just as easy as liking your favorite band page or a friend’s photo. Facebook recently added payment features to its Messenger app – … Read More >>
The Power of Celebrity Endorsement
Celebrity endorsement can mean the world for a brand and businesses will pay top dollar to secure a famous face. Will Ferrell is one celebrity who brings his star power … Read More >>
Clever Marketing – Smart vs. Unsavory
Clever marketing can sometimes push boundaries – that is what makes it memorable and the most likely to see a return. How far is too far? When is the line … Read More >>
The Importance of Social Media Campaigns
Contributed by Jessi Cadle:
Running social media campaigns takes work – but the benefits of having your brand visible and promoted can be well worth the effort. Social Media Examiner
… Read More >> How to Have a Strong Social Media Presence
Contributed by Alex Serrano
An overwhelming amount of social media users (85%) believe that a company should interact with its customers via social media. Doing so keeps consumers up to … Read More >>
Mobile Marketing
Mobile is the way to go. This year marks the first time that mobile devices are being used more than desktops. Because of this (unsurprising) shift, that means advertisers and … Read More >>
