Influencer Series, Part II: Unpaid Influencers
If you missed Part 1, you can read it HERE!
Influencer marketing campaigns have quickly become the norm for brands looking to expand their reach to consumers in a … Read More >>
Posts
Influencer Series: Introduction
Only three years ago, the word “influencer” was practically unknown and unused. Now, it is one of the most important terms in modern marketing discourse.
One glance at the Google … Read More >>
Traditional TV Advertising Vs. Streaming
Contributed by Bryce Ward
TV advertisements have long been a staple of marketing campaigns for both small and large companies, but with the ever-evolving digital landscape it is important to … Read More >>
Capitalize on Your Mishaps
Contributed by Bryce Ward
This past week a high-dollar restaurant in Manchester, England called Hawksmoor accidentally served a $5,700 bottle of wine to a customer who, presumably, ordered a much … Read More >>
Instagram’s New Approach to Likes and What it Means for Your Business
Contributed by Bryce Ward
Starting this week, Instagram will be testing a new “like” feature in Canada that, if successful, may work itself over to the American social media landscape. … Read More >>
Advertising in an Increasingly Digital Landscape
Contributed by Bryce Ward
When trying to better understand the nature of advertising, it helps to refer to its Latin origin. “Advertise” can be traced back to the Latin verb, … Read More >>
Market Segmentation – Are You Optimizing It?
Contributed by Bryce Ward
In 1956 Wendell R. Smith published a groundbreaking article on marketing strategies called “Product Differentiation and Market Segmentation as Alternative Marketing Strategies.” The title is intimidating, … Read More >>
