Purchasing through Facebook
Purchasing items via Facebook may soon be just as easy as liking your favorite band page or a friend’s photo. Facebook recently added payment features to its Messenger app – … Read More >>
Posts
The Power of Celebrity Endorsement
Celebrity endorsement can mean the world for a brand and businesses will pay top dollar to secure a famous face. Will Ferrell is one celebrity who brings his star power … Read More >>
Changes Coming to Facebook
This week the annual Facebook Developer Conference is finishing up in San Francisco. The conference is directed towards developers, but invariably those changes affect branding, publishers, and marketers. Here is … Read More >>
Video Ads on the Rise
Video ads are quickly becoming the hot new way to advertise. According to eMarketer, $700 million was spent on programmatic video in 2014. They take a little work, but with … Read More >>
Clever Marketing – Smart vs. Unsavory
Clever marketing can sometimes push boundaries – that is what makes it memorable and the most likely to see a return. How far is too far? When is the line … Read More >>
Sometimes, Humor is the Appropriate Response
Sometimes, humor is the best approach.
This past weekend, SNL created a mock American Express ad (with host Chris Hemsworth in the featured spot), and instead of ignoring or disregarding … Read More >>
The Importance of Email Marketing
Contributed by Kayla Eiffert
Email communication is an important aspect of overall marketing and advertising. Like any craft, this type of marketing means learning new skills and staying relevant to … Read More >>
Top Advertisers at Oscars
Did you watch the Oscars on Sunday? The Academy Awards, much like other major television events, is a prime time for brands to push their relevancy through social media and … Read More >>
How to Have a Strong Social Media Presence
Contributed by Alex Serrano
An overwhelming amount of social media users (85%) believe that a company should interact with its customers via social media. Doing so keeps consumers up to … Read More >>
How to Improve Your Facebook Contest
Contributed by Jessi Cadle:
Holding a contest on Facebook is one way to effectively reach a wide range of potential customers and also engage current ones. There are several ways … Read More >>
