Some Hefty Humor
Trash bags aren’t exactly a glamorous sell. However, that is no reason to shy away from humor and a celebrity spokesperson. Following in the tradition of most commercials these days
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The Shiny Snapchat
“Snapchat is a shiny object right now” said one marketer. For marketing, this is particularly true. 14 companies have purchased Snapchat lenses in a little over a month. And while
… Read More >> The Pressures and Successes of Cannes
Cannes is highly competitive, highly prestigious and the creme de la creme only attend and are awarded. The Young Lion competition doesn’t just celebrate or award creativity; no, they take … Read More >>
Good Humor for the Heat
It’s summer, it’s hot, and there is nothing more iconic than ice cream as a way to beat the heat and have a treat (see what we did there?) The
… Read More >> Chobani Goes for a Dip
A lot of people like to live healthy and eat healthy. Chobani is capitalizing on the new wave of healthy eating by providing a new brand of dips – that … Read More >>
Verizon vs. Sprint
In the ever competitive world of technology, cell phone carriers are known for duking it out for customers. Sprint just stole former Verizon spokesperson Paul Marcarelli as their own new
… Read More >> The Brave Cut
Nowadays, any sort of awareness raising takes to social media. Whether or not it is a success (think the ALS Ice Bucket Challenge) or not can often depend on who
… Read More >> Brand Battle
This week, the NBA finals are underway and while the battle to determine the ultimate winner between the Golden State Warriors and the Cleveland Cavaliers is just getting underway, there
… Read More >> Ice in Their Veins
Canada may be cold, but the nation, and particularly its athletes want you to know that they aren’t afraid of a little winter heat this Summer at the 2016 Olympics.
… Read More >> The Re-branding effort
Last week, Instagram redid their logo and look for the first time – and there was no small amount of backlash against the (effectively) rebranding. Why change a logo and
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