The Best of April Fool’s
Who doesn’t love a good April Fool’s joke? Many brands consistently spend creative time and energy to be relevant to the “holiday.” Of course, this is an area in which
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The Unlimited Athlete
The Rio Olympics are underway and despite controversy and unfolding drama, the athleticism and determination being displayed are extraordinary (as one would expect from Olympic level athletes!) Nike’s new spot
… Read More >> The Pokemon Craze
The Pokemon craze has taken the world by storm, with over 50 million downloads – and everyone is cashing in on it, from major brands and companies, to mom and
… Read More >> The Creative 100
You probably know her as the “AT&T girl,” which isn’t false, but it is only one tiny part of the many talents of Milana Vayntrub. As Adweek celebrates their Creative
… Read More >> Some Hefty Humor
Trash bags aren’t exactly a glamorous sell. However, that is no reason to shy away from humor and a celebrity spokesperson. Following in the tradition of most commercials these days
… Read More >> The Shiny Snapchat
“Snapchat is a shiny object right now” said one marketer. For marketing, this is particularly true. 14 companies have purchased Snapchat lenses in a little over a month. And while
… Read More >> The Pressures and Successes of Cannes
Cannes is highly competitive, highly prestigious and the creme de la creme only attend and are awarded. The Young Lion competition doesn’t just celebrate or award creativity; no, they take … Read More >>
Good Humor for the Heat
It’s summer, it’s hot, and there is nothing more iconic than ice cream as a way to beat the heat and have a treat (see what we did there?) The
… Read More >> Chobani Goes for a Dip
A lot of people like to live healthy and eat healthy. Chobani is capitalizing on the new wave of healthy eating by providing a new brand of dips – that … Read More >>
Brand Battle
This week, the NBA finals are underway and while the battle to determine the ultimate winner between the Golden State Warriors and the Cleveland Cavaliers is just getting underway, there
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