The Power of Celebrity Endorsement
Celebrity endorsement can mean the world for a brand and businesses will pay top dollar to secure a famous face. Will Ferrell is one celebrity who brings his star power … Read More >>
Posts
Millennials in the Workplace
Millennials tend to be a huge topic of conversation when it comes to marketing – they are a major demographic both in terms of consumption and for the innovation and … Read More >>
Changes Coming to Facebook
This week the annual Facebook Developer Conference is finishing up in San Francisco. The conference is directed towards developers, but invariably those changes affect branding, publishers, and marketers. Here is … Read More >>
Video Ads on the Rise
Video ads are quickly becoming the hot new way to advertise. According to eMarketer, $700 million was spent on programmatic video in 2014. They take a little work, but with … Read More >>
Clever Marketing – Smart vs. Unsavory
Clever marketing can sometimes push boundaries – that is what makes it memorable and the most likely to see a return. How far is too far? When is the line … Read More >>
Instagram Users are Shoppers
It probably isn’t any surprise that Instagram is a growing platform for marketers. What new research reveals is that Instagram users tend to be shoppers. (For instance, they look on … Read More >>
Sometimes, Humor is the Appropriate Response
Sometimes, humor is the best approach.
This past weekend, SNL created a mock American Express ad (with host Chris Hemsworth in the featured spot), and instead of ignoring or disregarding … Read More >>
The Importance of Social Media Campaigns
Contributed by Jessi Cadle:
Running social media campaigns takes work – but the benefits of having your brand visible and promoted can be well worth the effort. Social Media Examiner
… Read More >> The Importance of Email Marketing
Contributed by Kayla Eiffert
Email communication is an important aspect of overall marketing and advertising. Like any craft, this type of marketing means learning new skills and staying relevant to … Read More >>
Top Advertisers at Oscars
Did you watch the Oscars on Sunday? The Academy Awards, much like other major television events, is a prime time for brands to push their relevancy through social media and … Read More >>
