Posts

A Practical Solution to Procrastination

Procrastination—it is something that every one of us know all too well, and in today’s technologically saturated world, it seems to be more prevalent than ever.

Not too long ago, … Read More >>

A Marketing Case Study: Disney+

Contributed by Bryce Ward

There is an extremely high chance that you have heard about Disney+ in recent weeks, and from a marketing stand-point this is quite the feat. For … Read More >>

How to Warm Up Cold Leads

As the weather starts to cool off, it’s an appropriate time to start talking about cold leads – specifically, how to warm them up.

Marketing trends come and go, but … Read More >>

Location Based Targeting

Due to the unrelenting progression of technological advancements, modern advertising strategies are becoming ever more personalized, allowing businesses to optimize their marketing efforts and pin-point their intended audiences to a … Read More >>

Finding a Balance: Open and Closed Office Spaces

Having a more productive office space is something that everybody can appreciate, because in order for an office space to aid productivity, as opposed to hindering it, it must necessarily … Read More >>

Influencer Series, Part III: Paid Influencer Campaigns

Missed the first two parts of the series? You can find Part I HERE and Part II HERE!

In Part II of the Influencer series, we dived deep into … Read More >>

Establishing Your Company’s Social Media Identity

Contributed by Bryce Ward

Back in 1997, the very first social media platform was born. The platform, named Six Degrees, had humble enough origins. Inspired by the “six degrees of … Read More >>

Capitalize on Your Mishaps

Contributed by Bryce Ward

This past week a high-dollar restaurant in Manchester, England called Hawksmoor accidentally served a $5,700 bottle of wine to a customer who, presumably, ordered a much … Read More >>

Earth Day Everyday

Contributed by Bryce Ward

Earth Day 2019 has come and gone, but that doesn’t mean we should slip back into our ecologically careless ways. In reality, every day should be … Read More >>

Advertising in an Increasingly Digital Landscape

Contributed by Bryce Ward

When trying to better understand the nature of advertising, it helps to refer to its Latin origin. “Advertise” can be traced back to the Latin verb, … Read More >>