Shark Week!
Shark Week has grown in popularity in the past few years – it is now a highly anticipated event with several big name-brand sponsors. Even brands that aren’t official sponsors still get in on the fun – a win for everyone, really. Check out 10 examples of #SharkWeek from Adweek: http://www.adweek.com/news/technology/10-brand-tweets-prove-shark-week-has-essentially-become-national-holiday-165749.