Why Marketing Matters
Contributed by Alyssa Peiser
There isn’t much doubt that marketing matters immensely for your brand, your business, your end-of-year numbers. It is why major brands pay the big bucks for … Read More >>
Sales Accountability – How Do You Measure Sales?
Contributed by Kim Jennings-Eckert
How do you hold your sales team accountable? Do you base it strictly off quantity sold or clients in your portfolio? In my experience, businesses tend … Read More >>
How Graphic Design Can Impact Your Business
If you’re unsure of what graphic design entails, see The Lowdown On Graphic Design.
Good, professional graphic design really does matter and unfortunately a lot of small businesses notoriously … Read More >>
The Lowdown on Graphic Design
Contributed by Logan Rhea
What Is It? Why is it Wrongly Underemphasized in Small Businesses? And Why You Shouldn’t Just Design It Yourself.
More often than not, I run into … Read More >>
Growing Your Business’ Instagram Following
Contributed by Taylor Burkhalter
READ THIS ARTICLE TO LEARN HOW TO GET 10,000 INSTAGRAM FOLLOWERS OVER NIGHT!
Just kidding.
It doesn’t work like that. Growing your follower base takes time…and … Read More >>
5 Tips for Developing a Great Internship Program
Contributed by Ella Jane Dantzler
Every company wants great interns. The ideal intern is motivated, ambitious, has a positive attitude, and can execute with equal enthusiasm on a coffee run … Read More >>
What Your Account Manager Does
Contributed by Alyssa Peiser
In the marketing world – agency, marketing, account manager, account executive – they can all mean 10 different things. So we’d like to break it down
Shake Things Up
You might not think that having an ever-changing spokesperson could pay off for your brand – who do the consumers identify with? Who is showing loyalty to the brand? Is
… Read More >> The Best of April Fool’s
Who doesn’t love a good April Fool’s joke? Many brands consistently spend creative time and energy to be relevant to the “holiday.” Of course, this is an area in which
… Read More >> Carl’s Jr. Classes it Up
We have to say, Carl Jr’s is not a brand that usually overly impresses – they are well-known for their overly cheeky (no pun intended), less than tasteful ads, which
