The Relevancy of AI for Your Business
Contributed by Bryce Ward
Despite constant advancements in artificial intelligence, many people still scoff at the relevance of AI. For consumers, such a view is of little consequence; but for … Read More >>
Capitalize on Your Mishaps
Contributed by Bryce Ward
This past week a high-dollar restaurant in Manchester, England called Hawksmoor accidentally served a $5,700 bottle of wine to a customer who, presumably, ordered a much … Read More >>
Instagram’s New Approach to Likes and What it Means for Your Business
Contributed by Bryce Ward
Starting this week, Instagram will be testing a new “like” feature in Canada that, if successful, may work itself over to the American social media landscape. … Read More >>
The Future of Smart Speakers and What it Means for your Business
Contributed by Bryce Ward
Each year it seems more and more people are having conversations with a speaker. “Hey Alexa, what’s the weather like?” “OK Google, play Bob Marley radio.” … Read More >>
Earth Day Everyday
Contributed by Bryce Ward
Earth Day 2019 has come and gone, but that doesn’t mean we should slip back into our ecologically careless ways. In reality, every day should be … Read More >>
Advertising in an Increasingly Digital Landscape
Contributed by Bryce Ward
When trying to better understand the nature of advertising, it helps to refer to its Latin origin. “Advertise” can be traced back to the Latin verb, … Read More >>
Market Segmentation – Are You Optimizing It?
Contributed by Bryce Ward
In 1956 Wendell R. Smith published a groundbreaking article on marketing strategies called “Product Differentiation and Market Segmentation as Alternative Marketing Strategies.” The title is intimidating, … Read More >>
Increasing Productivity Without an Extra Cup of Coffee
Contributed by Bryce Ward
It’s no secret: American love coffee. Coffee not only helps us shake the morning glaze out of our eyes, it helps us stay productive throughout the … Read More >>
Interactive Content
Contributed by Bryce Ward
The term “marketing” still brings to many people’s minds things like door-to-door sales, billboard advertisements, and high-school students spinning cardboard arrows in the general direction of … Read More >>
Thinking About the Box Differently
Contributed by Bryce Ward
Think Outside Away from the Box
Whether you’re trying to better market your own company or someone else’s, one thing is certain: marketing relies upon creativity … Read More >>
