Why You Need a Content Calendar
Having a content calendar is a little like meal prepping for the week. Gather all your necessary ingredients, spend a few dedicated hours in the kitchen, and voila! you have … Read More >>
#Chickenwar
During the past couple of weeks, restaurant chain Popeyes Chicken has stumbled its way into the social media spotlight as they accidentally pulled off one of the most successful product … Read More >>
Don’t Sleep on… Sleep
The word “entrepreneur” derives from the French entreprendre, meaning “to undertake,” and because everyone undertakes something in their lives, however formidable it may be, everyone is an entrepreneur to … Read More >>
The “Write” Approach to Marketing
Contributed by Bryce Ward
It’s probably been a while since you’ve last written an academic essay, and if you’re like most people, this doesn’t bring you much distress. Ironically, though, … Read More >>
Let’s Get Personal: How to Increase Engagement on B2C Emails
Contributed by Bryce Ward
It’s no secret that consumers respond better to personalized emails than generic ones. When businesses treat their consumers like individuals instead of a collective group, they … Read More >>
How to Stay Productive While Working Remote
Staying productive is easy when you’re in a location conducive to working, but when the time comes to leave the office and work remote (it almost always does), staying productive … Read More >>
Entrepreneurs Becoming Authors
Carpe diem – These are the words that an entrepreneur lives by. Door to door, state to state, country to country, entrepreneurs are willing to go anywhere and do anything … Read More >>
Influencer Series: Introduction
Only three years ago, the word “influencer” was practically unknown and unused. Now, it is one of the most important terms in modern marketing discourse.
One glance at the Google … Read More >>
Establishing Your Company’s Social Media Identity
Contributed by Bryce Ward
Back in 1997, the very first social media platform was born. The platform, named Six Degrees, had humble enough origins. Inspired by the “six degrees of … Read More >>
Traditional TV Advertising Vs. Streaming
Contributed by Bryce Ward
TV advertisements have long been a staple of marketing campaigns for both small and large companies, but with the ever-evolving digital landscape it is important to … Read More >>
