Contributed by Bryce Ward Group work – we have all had to do it at some point in our lives. In high school and college it meant a lot of awkward silences and large disparities in work contributions, but in the real world it means having to mesh multiple different points of view that rarely coincide. At times, this attempt to harmoniously combine multiple perspectives can seem like more trouble than it’s worth – “if only I could just work on this project alone” you may think to yourself, “then I could really get things done.” Group work is not…

As the weather starts to cool off, it’s an appropriate time to start talking about cold leads – specifically, how to warm them up. Marketing trends come and go, but one strategy that has stood the test of time is good ole' fashioned cold outreach. Despite the inherent challenges of cold outreach – the going success rate in terms of conversions hovers around the 1-2% mark – cold calls, and even cold emails, will forever have a place in the marketer's toolbox. Ideally, you will be working mostly with warm leads – that is, leads who have a pre-existing interest…

  In a capitalistic economy, everyone has to deal with competition. There’s simply no way around it. So, if you want to attract consumers, you have to first set yourself apart from your competition (in a good way, of course). People employ a variety of strategies in trying to achieve this uniqueness, but many end up falling short. For those who have grown tired from standing on their tip toes in a crowd of competition, there is a better way to set yourself apart: You must tell your story. Whether your brand is merely yourself or a conglomerate of people,…

The goal of advertising, simply put, is to sell something. But more broadly, to advertise means to convince – meaning that everyone, regardless of their profession, can benefit from learning how to improve their advertising skills, because who doesn’t rely on persuasion at some point in their lives? However, if you’ve ever tried your hand at convincing someone (or multiple people), then you know that persuasion is a frustratingly difficult endeavor. It can often feel like trying to find your way blindfolded through a maze, constantly running into dead ends that you didn’t see coming, desperately hoping to find the…

Due to the unrelenting progression of technological advancements, modern advertising strategies are becoming ever more personalized, allowing businesses to optimize their marketing efforts and pin-point their intended audiences to a degree that was previously unattainable. But despite the upside of this advertising gold rush, it’s crucial to recognize its inherent shortcomings so as not to go after fool’s gold. Location-based advertising is the most recent craze in the trend toward more personalized advertising approaches. In the United States alone, location-based mobile ad spending is projected to reach $38.7 billion by 2020 (which is roughly $12 billion more than 2019), according…