All businesses who are producing content share one goal: to increase their following. Whether it be on social media or through blog posts, businesses everywhere struggle to organically increase their reach to consumers. There are numerous ways to address this reach-issue, but there is one step in particular that businesses often overlook—and it so happens to be the most important. Before you even begin to think of things like SEO or social media ads to increase your reach, your first step should be to accurately and clearly define your audience. Even if you would like your audience to be every…

Podcasts. You’ve heard of them, you’ve probably listened to some of them, but have you considered starting your own? According to a 2019 report, an estimated 22% of Americans listen to podcasts on a weekly basis—that’s 62 million Americans who are sitting back, relaxing, and listening to what someone has to say with open ears. It is this ability to gain consumer trust and build organic relationships with listeners that makes podcasting such an amazing marketing tool. However, not every podcast is necessarily successful, and walking the line between information and advertising is a delicate art, which is why TAE…

Not too long ago businesses scoffed at the idea of having a presence on social media. But those days are far behind us, and now businesses are fighting for shoulder space in a hectic social media landscape. A similar transformation is underway in the realm of visual media, specifically YouTube. Very few businesses are currently capitalizing on YouTube, but those who do choose to embrace it are winning big and are far ahead of the curve. We’re talking about more than creating video ads—although they have their place—we’re talking about creating your own videos, your own foothold in the visual…

Procrastination—it is something that every one of us know all too well, and in today’s technologically saturated world, it seems to be more prevalent than ever. Not too long ago, procrastination required some effort—if you wanted to know what the score was to last night’s game, for example, you had to go hunt down a newspaper, or that one guy who knows way too much about sports. But now, when access to an endless amount of information and entertainment is just an arm’s reach away, procrastination requires hardly any effort at all. For productivity, this is obviously a big problem.…

Contributed by Bryce Ward There is an extremely high chance that you have heard about Disney+ in recent weeks, and from a marketing stand-point this is quite the feat. For two years Disney had been preparing for their risky entry into the streaming service market, and on November 12th all of their preparations came to a head as they unleashed what has become the most unprecedented marketing campaign in recent memory. Disney achieved what most businesses do not even dare to dream – their goal was to reach at least 95% of their target audience, which equates to around 100…