We look forward to the World Cup this summer, but what we really enjoy seeing is all the launch spots, commercials, and ads as leading up to the event. One of the most recent ads from Nike features a plethora of high profile soccer players, in addition to some other notable celebs, and a strong dose of cool effects and good humor. We call it a success! http://www.adweek.com/news/advertising-branding/ad-day-nike-reaches-high-and-low-perfectly-gleeful-4-minute-world-cup-spot-157275.  

You don’t always have to be a celebrity to endorse a product. Sometimes you simply need to be related to a celebrity. In this new Oscar Mayer commercial, Kevin Bacon’s brother (The “less famous Bacon”) promotes another, less famous bacon: turkey bacon. It’s a clever spot—it certainly helps that we’re watching someone whose last name is the same as a breakfast food—and you can’t help come away rooting for the guy. http://www.adweek.com/adfreak/kevin-bacons-brother-michael-does-ads-turkey-bacon-union-less-famous-bacons-157618  

I can’t say I am much of a dedicated sports fan—I tend to enjoy them the most when it gets to the finals (Super Bowl playoffs, NBA Finals, Olympics, World Cup)—but rarely would I sit down to watch just a regular season game that didn’t have something big at stake. Basketball isn’t one of my favorite sports to watch either (I like it better than golf, but not as much as football, if you want a continuum of my sports preferences) but recently I watched an OKC Thunder game with some friends and kind of got in to it. The…

During TV commercial breaks for your favorite show – do you check your cell phone? If so, you are not alone. TV viewers are becoming increasingly distracted during commercial breaks and creating a ritual of checking their phones instead. This is frustrating for advertisers who already face increasing distractions as consumers now have hundreds of programming options to choose from: DVR, smart phones, and numerous other distractions. Our agency is always watching for new technology and solutions to cut through the clutter and engage the client’s message/offering to make a meaningful connection with the target customer. A new company, Xaxis, is trying to…

    The Artist Evolution LLC has openings for 3 non paid interns this Summer. After the Summer we may extend the opportunity for some students to continue working for The Artist Evolution part-time (for hire) during the next semester. The Artist Evolution is a boutique marketing, design, and project management firm based in Fayetteville, AR. Combining brick and mortar with virtual office, we have developed an efficient and productive creative team that works together locally and across the United States. We have clients in a dozen states in varying industries such as medical, service oriented, syndicated sports radio, technology,…