Contributed by Katie Kovar Why You Need a Trello Content Calendar To understand the importance of a Trello content calendars, first, we need to understand the importance of content marketing.  Content marketing is an extremely effective branding and acquisition tool that costs up to 41% less per lead than paid search. Why does content marketing get such a great ROI? Because 47% of buyers look at a minimum of 3-5 pieces of content before deciding to move forward in the sales process.  But content marketing can get messy quickly. So how in the world can you organize all of your…

Contributed by Katie Kovar You’ve probably heard of the popular social media platform Instagram, and most likely have created an account. In 2021, Instagram ranked as one of the top 4 social networks worldwide and boasted more than 1 billion active monthly users who spent over half an hour on the app each time they logged in.  While Instagram was originally known for being a free platform where you could share photos and videos with friends, over the years it has evolved into a powerful marketing machine that can connect you with brands and influencers.  In 2022 Instagram’s goal is…

Contributed by Bryce Ward In 2021, a woman named Frances Haugen sent shockwaves through the world. Two years prior, Frances became a product manager in Facebook’s civic integrity department because of her interest in addressing misinformation issues on social media. While working at Facebook, she encountered a number of concerning public health matters. She also discovered that Facebook had been misleading stakeholders and the public at large about important audience metrics. After working at Facebook for two years, Haugen decided she had seen enough and that the public deserved to know about Facebook’s potentially harmful and undoubtedly misleading initiatives. She…

Contributed by Bryce Ward According to a study by the Ecommerce Foundation, 88% of consumers research a product or service online prior to purchasing. Whether you own a brick-and-mortar store or an ecommerce business, a great website is crucial for winning over consumers and standing out from competitors.  Website best-practices, however, are constantly evolving. Search engine algorithms and consumer behavior change every year, and your website has to adapt too if you want it to be successful.  Below, we are going to cover the top ten website trends for 2022 that every business should be aware of.    1) Mobile…

Contributed by Bryce Ward Social media, graphic design, commercials, e-blasts, print ads, branding… When you hear the word “marketing,” these are all things that are likely to pop into your mind. But the one thing that probably won’t pop into your mind (let’s pretend you stumbled onto this blog post without reading the title) is writing. As a copywriter myself—that is, a marketing-specific writer—I would be lying if I said this doesn’t elicit a little bit of concern in me, not because my source of income depends on the recognition of copywriters’ importance (although that may play a small part)…