The Re-branding Effort
November,21 2014
Taking a once famous brand and updating it to reach the next generation takes work. Pizza Hut is attempting to rebrand themselves in such a way that makes them once again appealing (Adweek reminds us that, once upon a time, Pizza Hut restaurants had lines to be seated). Their rebranding efforts come mostly in the form of a new commercial showing old Italian ladies disparaging the new pizzas, but it also includes a new menu, new sauces and crusts, and a new logo. According to their marketing VP, these are the biggest changes in 56 years. In today’s pizza…
Facebook At Work
November,19 2014
Contributed by Meagan Jamison Almost every employee does it at work. You probably do it at least once a day. You check your Facebook. Facebook is introducing a product that goes from its current social use and reaches into the business world, according to Financial Times. This new Facebook product will have tools that allow members to work collaboratively on documents and message within the site. Just like the social Facebook, there is a newsfeed (presumably to see work-related updates). There will be no connection between a user’s social Facebook account and their work profile. The site is in testing…
Krispy Krunchy Chicken Grand Opening!
November,14 2014
Local franchisee Krispy Krunchy Chicken is giving away FREE FOOD for a year to the first 50 guests at their Grand Opening, December 5th! We are excited to work with Krispy Krunchy Chicken (check out this menu - who wouldn't be? http://www.krispykrunchy.com/menu/). Follow them on Facebook for more details as we count down to December 5th! https://www.facebook.com/pages/Krispy-Krunchy-Chicken/852496391450309
Employee Appreciation
November,12 2014
Working at a marketing agency has a certain stigma – working around the clock to create and produce high quality work for clients. One Canadian agency shows its humorous side by poking fun at this conception in a video about Employee Appreciation. Here at The Artist Evolution we believe in hard work and meeting the needs of our client, but we also are sure to relax and have fun. Check out the video: http://www.adweek.com/adfreak/agency-rewards-its-employees-most-amusingly-sadistic-way-possible-161229.
Minimalism Makes Strides in a Bell and Whistles World
November,10 2014
With today’s mobile apps becoming more flashy and sophisticated, one news-app out of Japan is looking to compete using a very simplistic design. SmartNews, created by Ken Suzuki and Kaisei Hamamoto, was launched in 2010 and with 5 million downloads and counting has quickly become the second-most used news app in Japan. The mobile program does not require an internet connection and gives users a “stripped-down” version of today’s more flashy news apps like Yahoo News. The company got its start when co-founder Ken Suzuki was riding the subway in Japan. He noticed everyone around him in the packed…
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