Lincoln Rides Again
January,07 2015
Matthew McConaughey’s Lincoln ads earlier this year were equally discussed and parodied. They were certainly some of the most talked-about ads of 2014. And now, “there’s even more to mock or meditate on,” according to Adweek. Whether the ads were bashed or praised, they were being talked about and brining huge amounts of attention to Lincoln. The decision to extend the series with McConaughey speaks both to the popularity of the actor and the relevance of the ads. Which is really the whole point of advertising – to make content that is relevant and talked-about. Watch the 2 new…
Our Favorite Office Buzz Words This Year
December,31 2014
As the year wraps up, we wanted to share some of our favorite phrases and creative words that have been “buzz words” in our office this year. We recommend using them – some might seem old-fashioned or uncommon, but by using them you can set yourself apart as memorable and cool (you’re using words no one else does!) More than just being buzz-words, they are ideas and actions that shape the way we run our business and serve our clientele. Delight. Example: “What are some new marketing strategies we can present the client that will delight them?” It really means…
Biggest Brand Fails This Year
December,17 2014
It’s the end of the year and we’ve featured a couple “best of” lists so far. But how about a list of the top failures? AdWeek collected 13 of the biggest brand failures of the year. You are sure to recognize most of them because they caused such a ruckus across social media fronts and no small amount of uproar. Relieve the cringe-worthy mistakes and poor marketing choices of several big brands: http://www.adweek.com/adfreak/13-biggest-brand-fails-2014-161978.
Christmas for CASA
December,15 2014
We were honored to partner with CASA this holiday season to sponsor 10 kids. We enjoyed the opportunity to buy Christmas presents for 5 boys and 5 girls! CASA is a nonprofit that promotes and supports quality volunteer representation for children to provide foster children a safe, permanent and nurturing home. Check out their website: http://www.nwacasa.org/
Top 10 Youtube Videos
December,11 2014
Here is another Top 10 list – the 10 most watched videos on YouTube. With both the Olympics and the World Cup occurring this year, it’s no surprise that Nike takes the top two spots. In fact, sports-related ads make up half the list. Budweiser came in second with two featured ads, including their Super Bowl spot, “Puppy Love.” Also as part of the list is an op-ed piece that discusses 5 trends that emerged from these top YouTube ads. A couple include brands partnering with other communities, like Buzzfeed for content and another was the creation of ads…
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