Yesterday, The Artist Evolution hosted a "Media Mingle" for our local media reps and vendors in our new office space. We enjoyed awesome food and drinks, ping pong and talking to everyone! Check out some photos from the event:  

If a brand makes a misstep, consumers are typically quick to criticize and voice their opinions. Take for instance Bud Light’s recent “Removing No from your Vocabulary” campaign that sparked accusations of promoting rape culture or even some of yesterday’s Cinco de Mayo posts some called racist. These brands were attempting to push the bound of creativity and met (mostly) with public disapproval. There are usually mixed reviews – ranging from outrage against the brand to outrage against those offended. Audi recently kept this social media fervor in mind when creating a new campaign in Ireland. They posted photos of…

The Artist Evolution is proud to be one of the sponsors of the upcoming Pig Out for Wig Out to Defeat Ovarian Cancer benefit. BOOM KINETIC will be playing, there will be a silent auction and fabulous food and drinks! All proceeds go directly to ovarian cancer research and the wig boutique at UAMS Winthrop P. Rockefeller Cancer Institute.    

Mobile is the way to go. This year marks the first time that mobile devices are being used more than desktops. Because of this (unsurprising) shift, that means advertisers and marketers have to think about more than ever about the best ways to market on mobile devices – because there is a distinct difference. Entrepreneur has a few suggestions for how best to keep your attention focused where it needs to be: Keep things simple – if people are primarily viewing information on a mobile screen, there isn’t room for clutter and “fluff.” Remember location – locally focused messaged are…

Often, the strong suit of marketing is more than just great content. (Although we know content is key. Without good content, there’s not much point in posting). The timing of a post or a photo can be what makes social media worth it. Real-time marketing, while a potentially tricky feat to pull off, can engage huge demographics. Ad Age made a list of some of the top examples (such as the Oscar Selfies) that engaged celebrities, consumers, and brands alike this year. While your social media posts might not aim to engage the same way that some of this lists…