One of the most common complaints business owners make about social media marketing is that putting your business on the social media platform is that the platform is so…well…public. When you run a great marketing plan, you can go viral and gain followers as well as customers. If you mess up…everyone, including your competitors, will know about it. So, if you are a business owner or manager, how can you delve into social media without going viral for all the wrong reasons? What Is Social Media? Social media are apps that people use to share content and communicate with each…

You may have heard of Google broad core updates and if you’re like a lot of website owners this can cause some anxiety and have you questioning whether your site’s SEO may be negatively impacted or it will stand the test of the oh-so-intimidating broad core update.  So what is a broad core update? These are Google broad core updates rolled out every few months with the specific purpose to improve search results and make search results more relevant for Google users. Essentially, they are updates designed to increase the overall applicability of search results to ensure they’re useful to…

Let’s face it. For many companies appearing high on the list of search engine appearances is make or break. Search engines, namely Google, can have a tremendous impact on brand awareness, industry influence and your bottomline. So, what does this mean? Search Engine Optimization, or SEO, should be a priority for most, if not all, competitive businesses. Sure, your product is better than the others, but no one is going to know about it if it’s not in front of their face. That’s why SEO is at the top of the list for most digital marketing strategies, and that’s why…

The Entrepreneur MBA Podcast PRESS RELEASE August 3 , 2022   What 2,000 Business Marketing Audits Have Taught Me, Featuring Derek Champagne on The Entrepreneur MBA Podcast   In today's podcast, Derek Champagne from The Artist Evolution and Stephen Halasnik from Financing Solutions, a leading provider of unsecured small business lines of credit, discuss the marketing best practices for small business owners based on Derek’s hands-on experience. Whether you're just starting your business, or you have been in business for years, effective marketing strategies will help you achieve a great deal of success.   Listen to the Podcast or read…

  How to Choose the Right Marketing Company    Choosing a marketing company may seem daunting. You need to understand your marketing goals, the needs of your company and select the agency best positioned to help you accomplish your objectives, usually within a set, predetermined budget. What company you choose, greatly depends on a series of factors, including: the media best suited to support your organizational message, the scope of your needs, your budget and whether you’re looking for a short-term solution or a long-term relationship. It’s an important decision, and one you shouldn’t rush into. Selecting the wrong marketing…