The Rio Olympics are underway and despite controversy and unfolding drama, the athleticism and determination being displayed are extraordinary (as one would expect from Olympic level athletes!) Nike's new spot keys in on the talent and hard work necessary to reach that level - complete with the classic voiceover outlining those characteristics. It gets fun after about a minute when the athletes take over the spot from the usually "omniscient" narrator and prove their "unlimited" nature. Plus, a host of celebrity cameos is always fun to watch. Watch the spots here: http://www.adweek.com/adfreak/voiceover-narrator-totally-loses-control-awesome-nike-ad-olympics-172829  

The Pokemon craze has taken the world by storm, with over 50 million downloads - and everyone is cashing in on it, from major brands and companies, to mom and pop stores and small businesses. All marketing forces are converging on this new trend, and whether it turns out to be a fad or not remains to be seen. From Google and Apple to restaurants, dental offices and banks - Pokemon Go is being utilized as a means to engage customers and drive traffic. With more users than Twitter, higher engagement than Facebook and more downloads than Tinder, this app…

You probably know her as the "AT&T girl," which isn't false, but it is only one tiny part of the many talents of Milana Vayntrub. As Adweek celebrates their Creative 100 - including the top agency creatives, content creators, creative celebrities and visual artists, Vayntrub graces the cover as a do-all gal who contributes to several of the above categories (just one isn't enough). Vayntrub doesn't just have the gig of popular spokeswoman for a massive brand, she also directs and produces documentaries, stars in TV shows and movies, and takes the time to be active for causes she is…

Trash bags aren't exactly a glamorous sell. However, that is no reason to shy away from humor and a celebrity spokesperson. Following in the tradition of most commercials these days to prove "this is how much better your life will be if you use this product"- Hefty implements the use of John Cena and some jokes to prove their point. He flexes his pecs and the familiar "hefty! hefty! hefty!" chant rolls anytime the brand is chosen in the store. The spots are fun and playful - which, if nothing else is a fun change for a trash bag commercial…

"Snapchat is a shiny object right now" said one marketer. For marketing, this is particularly true. 14 companies have purchased Snapchat lenses in a little over a month. And while doing so isn't cheap by any means, the payoff for these companies is more than worth it. Want to add Snapchat to your growing list of social media outlets to be a part of? Give us a call - we've had fun creating Snapchat filters for clients (see above example from a local "Block Street Party") and watching their engagement grow! Source:http://www.adweek.com/news/technology/why-advertisers-are-forking-over-big-bucks-custom-snapchat-lenses-172417