Contributed by Alyssa Peiser Our team has recently invested in some continuing education to evaluate what it means for us to be doing "deep work." By deep work, we mean the tasks and projects that "go deep" for clients - it is where we get even more creative, build plans, write copy, design all day; where we look forward for our clients for the next week, the next quarter - how to delight them and engage their tribe most effectively. The opposite of deep? The running around, checking off a checklist of tasks or answering emails, that, while important, detract from the…

What's a brand to do when they need to start over? How do you do it successfully? To take an iconic look or message and refresh or redo is no small feat and can be murky waters through which to work. A recent, and excellent example of this, is the brand Kind. Their packaging is invariably recognizable to you - if only because the clear packaging gives a clear (literally) look at the nut and fruit-studded bar inside. When Kind recently debuted a "Pressed" line of bars (think a mixture of mashed fruits - almost like a cold-pressed juice, in…

Social media can make or break your campaign, your brand, your business. Even a cursory glance at major brand gaffes (just scroll through Twitter the day an important figure passes) or at campaigns that dominate with success (Deadpool marketing comes to mind) will reveal the importance of a strong social media presence. And while your business might not be a brand with 150K followers (or maybe it is!) your online presence and the strength of your posts/capabilities is no less important. At The Artist Evolution, we take your social media accounts and your social online presence very seriously, even while…

The Super Bowl is just days away and that means brand new commercials that will serve as fodder for the coming year in advertising. While brands tend to tease and even pre-release their commercials online these days, there is still a huge segment of people that go to a party and tune into the game for the commercials alone (and maybe the food. Definitely for the food). The only time of the year we look forward to commercials...so here are a few to look forward to! King's Hawaiian: http://www.adweek.com/brand-marketing/dads-hide-kings-hawaiian-rolls-and-their-kids-find-them-in-brands-super-bowl-debut/. If you've ever had their rolls, you know this is true -…

Check out Derek Champagne's latest Huffington Post article about Michael McGreevy's inspiring story of overcoming tragedy for a purpose filled life! Click through to Huffington Post.