We have to say, Carl Jr's is not a brand that usually overly impresses - they are well-known for their overly cheeky (no pun intended), less than tasteful ads, which have often featured half-naked women and provocative set-ups. Perhaps as a way of shedding themselves of this association or in light of a more heightened focus globally on women's rights and respect (likely both), the brand is moving in a new direction and their new ad finds a way to do this in a humorous manner. Carl Hardee Sr. (fictional) returns to get the brand back in order after his…

Contributed by Alyssa Peiser We talked recently on the blog about “going deep” and doing the “deep work.” (See original post here: https://theartistevolution.info/going-deep/). We all know that checking items off a checklist is satisfactory – but did you know that living by your checklist (which is also known as your inbox) doesn’t bring the same level of fulfillment as tackling the work that requires more thought and energy? It is sometimes easier to see deep work and concentration (and the satisfaction that kind of work gives) in a manual job that requires intense, specialized work. Think for instance, of those…

Mad Men's Don Draper is ubiquitous with the marketing/advertising world (among other things), and now, Heinz Ketchup is bringing to light a (fake) failed campaign and using it now. And it is genius. It isn't often that marketing worlds collide like this. Oh sure, brands constantly partner with movies, tv shows and other brands to cross-pollinate for a PR stunt so to speak, but this is a little different. Backstory: in the show, Don presents a marketing campaign for Heinz ketchup, creatively having the product absent from the ads to emphasize the need for it ("pass the Heinz"). While it…

Having your business listed and properly indexed on major data sites is key to crucial to your website performing the way you want. Listing Distribution submits business listings to all four major data providers: Factual, Acxiom, Infogroup and Neustar (Localeze). These data providers are referenced by over 300 online listing directories and disseminate business info all over the web.

Reputation Management shows you what people are saying about your business, improves your visibility in local search and provides progress reports.There are five main components to Reputation Management:1. Listings2. Reviews3. Mentions4. Social5. CompetitionListings: Show you how accurate your online listings are, as well as which ones are missing so you can fix them and rank higher in local search. Did you know that the first Google result gets 53% of clicks, while the second receives only 15%? Reviews: Monitor, respond to and generate reviews. How? Solicit feedback from customers, both online and in-store, control which reviews go public and spread positive…