Part 1: Build Your Network Contributed by Kim Jennings-Eckert In my first article, Sales Accountability – How Do You Measure Sales?, I shared my personal insights on sales accountability and helping your sales team reach their goals consistently. Sales is a tough gig and most people find it’s a lot tougher than they realize. During this next 4-part series, I want to dive into sales a bit deeper. We will talk about all facets of sales, including building your network, prospects, goals and retaining your business relationships. Why is your network important? What is YOUR network? Why does it even…

Contributed by Logan Rhea A Basic Understanding for Business and Marketing The study of colors and how they affect us, individually and/or as a group, is something some people base their entire careers on. Even though it’s not as simple as one color stimulating a universal emotion or way of thinking in everyone — largely due to personal preference, gender, upbringing and context — there are still broader messaging patterns. Did you know that color is also culturally subjective? What is meant to be happy and uplifting in one country can be somber in another.  Something as simple as changing…

Contributed by Taylor Burkhalter CREATIVITY, at least for me, comes and goes. I can’t always be creative when I need to be. But, over the years, I’ve developed practices that help me tap into the creative realm of my brain allowing me to experience “Brain-Juice Overflow” - This is a scientific term (it’s not) coined by scientists (by me). From my experience, there are 3 main categories you need to consider to achieve BJO: Environment, Sleep / Diet, and Warm-Up. Before we explore these 3 groups, you must first ask yourself the following question (and then answer it): What kind…

We are celebrating Ella Jane's 1-year anniversary as part of the TAE team! (She loves succulents so we got her one from Garden Living as a gift!) We took a minute to sit down with her and ask her a few questions about her work. What has been the most challenging part of your work? The most challenging part of my work is probably managing my day from email! I love interacting with people and sometimes having less  face time with my clients and more digital communication is a challenge. What has been the most rewarding? I love watching an…

Contributed by Ella Jane Dantzler Creating and maintaining a successful Facebook Business page in a sea of competing businesses can be complex and overwhelming. Your page must be strategically created and utilized to grow your audience, gather likes, find new customers, or whatever your objective might be. With over 2 billion monthly users- it is worth the investment to do it right! Below are a few basics tips on how to poise your Facebook page for success from the get-go and create great content that keeps your audience coming back for more. LAUNCHING YOUR PAGE Choose the right Profile Picture…