Do you want to ensure your new business stands out among competitors? Are you wondering how to spread the word and let people know about your new product or service? In the digital era, digital marketing is a powerful tool to grow your business. Here are the top 5 essential digital marketing tips for new businesses to help you reach your goals: Create a Unique Brand Identity   Your brand is an important part of your business. Create a unique identity by developing an eye-catching logo and slogan, as well as memorable content. Utilize social media and other digital platforms…

With all of the exciting changes that digital marketers have seen over the past few years, we now find ourselves facing yet another digital shakeup – Google Analytics is saying goodbye to its much-loved Universal Analytics system and beginning the switch over to the latest offering, Google Analytics 4. In this post, we at The Artist Evolution will take you through why this is happening and the changes you should expect to see with this transition.  Universal Analytics has long been the analytics solution of choice for many companies, largely due to its convenience, speed, and range of insights it…

Email marketing can be an extremely effective way to ensure you remain top of mind with consumers and build your brand recognition. As technology continues to evolve and people are inundated with emails daily, there is no doubt that utilizing an effective email marketing strategy is an essential component to remain relevant and successful. Email marketing is all about making sure your message stands out in someone’s inbox and encourages them to act. It can be incredibly useful for establishing relationships with your consumers and building an ongoing relationship that leads to sales. When done properly, email marketing has been…

Closing the Customer Feedback Loop Digital avenues of access between businesses and their customers are plentiful these days, and no matter what your business sells, customer feedback and reviews matter now more than ever. Making the most of these interactions is an essential part of any savvy digital marketing strategy, as two-thirds of online consumers say they reference reviews when deciding whether or not to complete a purchase. That’s quite the spotlight at an incredibly important crossroads, so brands need to take steps to ensure their customer reviews and feedback shine. Responding to outreaches creates a closed-loop customer feedback system.…

In today’s busy world, attention is its own form of currency, and sometimes a single medium just doesn’t catch the attention of drifting digital eyes. The average online attention span is just eight seconds, an incredibly short amount of time for a brand to make an effective impression. One solution that’s taken the business world by storm is brand explanation videos, as they are a varied, digestible form of content that effectively hooks an audience’s attention quickly and keeps it there with quality information. A well-made brand video can educate an audience, tell a unique story, and so much more—all…