Contributed by Logan Rhea  Getting the most out of a graphic designer / design project begins with communication. But how do you communicate effectively if you know only a little bit, (or maybe you don’t know anything!) about the software, design lingo/process or design in general – maybe you’re not even sure what you want the final product to look like. Don’t fret! Communicating with your designer doesn’t necessarily require you to have a crystal clear vision of the final product or know anything about design. Our system is typically for clients to work with Account Managers AND designers to…

Contributed by Taylor Burkhalter Hello. If you came here for an article about selling, let me introduce you to my first point about the importance of proper spelling. I am tempted to end the blog here, as my point has been made; however, I enjoy telling stories from my childhood, so…   I was the spelling bee champion of the year in 8th grade - a victory I will continue to flaunt until I am dead. (The fact that only 12 people were in my class is irrelevant.) The school gave me a plaque with my name on it, which…

Contributed by Ella Jane Dantzler  Blogging doesn’t seem like a natural fit for all businesses. Your typical dentist, car dealership, or local café often doesn’t see the value in putting out “thought leadership” content. However, the benefits of blogging are not just for content marketers! Blogging is a great asset to all businesses. A quick overview of the benefits: Having fresh, updated content on your site boosts your SEO. Having relevant, recent industry related content signals to your audience that you are up to date with all the latest industry trends and changes. Thought leadership content provides credibility for your…

  Contributed by Alyssa Peiser Most people are not clamoring to get in front of a camera and share their story or success. It can be an intimidating experience, made even more so by deciding to blast the video out for the whole world to see – especially your potential clients. In a culture of YouTube where anyone can be a celebrity and everything gets shared, many businesses are still hesitant to jump into the world of video. But let’s talk about it – we never recommend something without having a line of reasoning to back it up! Let’s Do…

  We are celebrating Kim's 3-year anniversary as part of the TAE team! As you can see in the photo, we gifted her with a couple bottles of wine. We took a minute to sit down with her and ask her a few questions about her work. What has been the most challenging part of your work? This is tough – I love everything about what I do. If I have to say one thing, the most challenging is the inability to help everyone. Some businesses just don’t have a budget for marketing. I want to see everyone thrive and be…