Contributed by Taylor Burkhalter Perhaps, good afternoon, I can’t be sure. Regardless, let’s talk about brands. What are some of your favorite brands? Why are they your favorite? No need to answer aloud. I can’t hear you. Some of my favorite brands to follow include big names like Nike and Apple, as well as some smaller, local brands like Markham & Fitz Chocolate Makers and Onyx Coffee Lab in Northwest Arkansas. Why do I like these brands? I think one of the reasons I favor them is because they have physical products I can connect with - I can feel…

Please join us in welcoming Ryan to our team - he is our newest Account Manager! Ryan is from Little Rock originally, but spent the last 9 years in Colorado He has his Master of Business Administration with a focus on Strategic Management from Regis University. In his free time, he enjoys hiking, camping, being awful at playing guitar and home brewing beer. He also enjoy spending time with his wife Jessie and their daughter Lila as well as their 2 dogs, Pistol and Iris.  

  Contributed by Alyssa Peiser As you scroll through LinkedIn, perhaps occasionally on Facebook, and certainly in e-newsletters and e-blasts, you undoubtedly see a case study. Maybe it looks like an infographic (a mixture of a graph showing statistics and a visually appealing image) or a well-designed story. It could even be an interview or a dynamic project that has been completed with photos of the finished product. Case studies provide your audience (and your potential client base) with a snapshot of not only what you do, but how you do it. It is a prime opportunity to show that…

We celebrated Taylor's 1-year anniversary as part of the TAE team! We celebrated with a team Tacos4Life lunch and a Herman's gift card for Taylor. We took a minute to sit down with our resident social media and video expert and ask him a few questions about his work. What has been the most challenging part of your work? Adjusting to the sporadic nature of our work - there are constantly problems that come up with our clients that they need us to solve - it is important for us to be responsive and act quickly - it is easy to get side tracked in the…

Part 2: Build Your Avatars (See Part 1 HERE).  Contributed by Kim Jennings-Eckert At the age of 8 years old, my mother signed me up for Brownies (Level 2, based on age). I remember being so excited – this meant uniforms and badges and sleepovers! What I didn’t understand is I had to earn some of those badges through selling. This was an intimidating task! Where does one start? There’s 10 girls in the same school, with the same people, offering the same product. How can we all reach success? This is the first time I learned about prospecting and…